It's a joke Folks



 

 

Discovery Channel’s campaign for its annual chomp-fest is drawing harsh criticism.

 It's just a few days now until the arrival of Discovery Channel‘s annual “Shark Week,” a seven-day celebration of all things sharp and toothy. The cable network promos for the Aug. 4 premiere have been causing controversy for a couple of months. Its first major commercial features the instantly lovable Snuffy the Seal, and while the video has been passed around the internet and has had millions of hits it has also been receiving some backlash.

In the commercial, a fake news broadcast shows the beloved Snuffy — who was recently rescued— being lowered back into the ocean, only to be snatched up and swallowed by a hungry shark.

YouTube Commenters React To ‘Disgusting’ Commercial

Naturally, Discovery Channel posted the instant viral sensation on its YouTube page — and so naturally, the usual 'not quite with it'  commenters express their outrage.

“It’s not funny people its a dear seal!!!!” says one user.

“Disgusting. Even if this is not real.” adds another.

“I love Shark Week but this ad is in poor taste…” complains a commenter.

 

 Do you find it offensive? It does help if you have a sense of humor. But How can you guage if a joke is over the top...if it has gone too far ?