Push to Add Drama..... Your Daily Dose of Drama

Somewhere in a little town in Belguim.
On a square where nothing happens ( I mean never)
we placed a button.
"Push to Add Drama" and see what happens!

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then we waited...
TNT. We know drama.