![A still image from "Evan," ad by BBDO New York for Sandy Hook Promise.]({"default":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/AAlaNHF.img?h=373&w=624&m=6&q=60&o=f&l=f"} "A still image from \"Evan,\" ad by BBDO New York for Sandy Hook Promise - YouTube/Evan/BBDO New York/Sandy Hook Promise")
An ad released by relatives of those lost in the Sandy Hook Elementary School shooting uses story and misdirection to make an all-too-real point: You can stop gun violence, if you know what to look for.
The spot, titled “Evan,” engrosses viewers over a one-minute-and-40-second love story with a chilling twist. Since releasing on YouTube Friday, it’s garnered 2.5 million views and countless floored reactions:
Using selective framing and focus, the ad shows the subtle signals that potential shooters often reveal and casts viewers as those close to them who can easily miss such red flags. A sentimental folk song sets the tone for a budding romance that unfolds with expert pacing. Then it all comes to shattering halt.
The ad, made by BBDO New York, comes from the Sandy Hook Promise, a nonpartisan nonprofit launched by families who lost loved ones at the attack in Newtown, Conn. four years ago this month.
The ad promotes “Know The Signs,” a campaign raising awareness about the warning signs that can precede gun violence. According to Sandy Hook Promise, 80% of school shooters told someone of their plans to commit violence before taking action. Too often, no one intervenes.
GO BACK AND WATCH IT AGAIN
YOU"LL NOTICE ALL THE THINGS YOU IGNORED THE FIRST TIME
Every parent/teacher / guardian every one that is around kids ...
ReplyDeleteIt takes 2 people to make a child ... it takes a village to raise that child .
There are parents to busy to pay attention to their kids and their friends ,when something go wrong, they look like a fool asking what happen .
Good video
Love PIC
My dear Lady ,
ReplyDeleteI strongly agree with my daughter about people should be more observation with not only kids , everyone , this is a crazy world .
Go to wag ,
Hugs HB
No one ever sees red flags in kids' behavior. I am sure they must be quite obvious. So their parents must be ignoring them completely. I think kids should have regular psych evaluations in high school. It should be compulsory for all of them. I think it's the only way to stop mass killings in schools.
ReplyDeleteThanks
Luv PIC
I think since both parents work in most families or there is only one parent, a lot of kids mental health gets ignored. They just spend hours in front of TV or computer and pick up weird ideas.
ReplyDeleteThanks for the note and pictures HB. Really enjoyed them.
Luv and hugs
Bfly